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Full Wax - WordPress Development

Introduction

Client

The Full Wax, an aircraft detailing company based in Farnborough Airport.

Industry

The Full Wax services the aviation industry, specifically cleaning and detailing.

Challenge

The Full Wax's existing website was outdated, difficult to navigate, and failed to capture the brand identity of this established business.

Introduction

Objectives

Revamp the website

Revamp the website to reflect the Full Wax brand identity.

Improve the UX

Create a user-friendly experience that makes it easy visitors to navigate.

Get listed

Get the business listed for key search terms in Google and other relevant search engines.

Objectives

Discovery and Planning

Client Consultation

We spent a delightful afternoon with the company directors having a brainstorm and learning about the business.

Competitor Analysis

We discovered a surprising lack of competition in the aviation detailing industry.

Target Audience

The Full Wax detail aircraft for clients all over the world, it is a mix of private clients and corporate clients.

Discovery and Planning

Project Scope

Custom website design and development.

The website was developed in WordPress using Beaver Builder (it needs a revamp!) in order to allow the client to manage the website themselves.

Content creation.

The content was created in collaboration with the client to ensure the right message was delivered to the right people.

Security

When building in WordPress, I favour patchstack for my clients as it provides a rock solid security solution which in my opinion is unmatched in the industry.

Project Scope

Technology Stack

CMS

WordPress was selected for its ease of use and budget constraints. We used a page builder (Beaver builder)

Front and Backend Tech stack

HTML, CSS, JavaScript with a sprinkle of PHP.

Premium managed web hosting

Stable and secure hosting on a server that's never had a bad hair day.

Technology Stack

Conclusion

Summary of Success: The Full Wax is the #1 Aircraft Detailing Company in Farnborough Airport, this has been reinforced with the addition of the brand new website which has improved efficiency for the company and its customers. Our next step is to increase the traffic to the website, challenge accepted!

Start your next project with Hayden Tomas today.

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All Websites start at only £5000 with an
option to pay in 3 installments interest free